was the title of a recent radio interview with Ursula Mackenzie, CEO of Little, Brown Book Group. The later part of the interview fits the title more than the earlier; that's when Mackenzie talked about e-books and where she sees them fitting in the world of publishing. She speculated that publishers might test the water with a new book by releasing it first as an e-book, and only if sales warranted it then producing a print run, which is an expensive business.
The interview can be heard by clicking here, then selecting "Future of the Book".
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