was the title of a recent radio interview with Ursula Mackenzie, CEO of Little, Brown Book Group. The later part of the interview fits the title more than the earlier; that's when Mackenzie talked about e-books and where she sees them fitting in the world of publishing. She speculated that publishers might test the water with a new book by releasing it first as an e-book, and only if sales warranted it then producing a print run, which is an expensive business.
The interview can be heard by clicking here, then selecting "Future of the Book".
Showing posts with label publishing. Show all posts
Showing posts with label publishing. Show all posts
Monday, July 13, 2009
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